Personal Details

  • New York, NY

  • lauren.13.perry@gmail.com

  • (509)554-4757

Skills

  • Go-To-Market Strategy

  • Campaign Management

  • Data Analysis

  • Affiliate Marketing

  • Influencer Marketing

  • Media Relations

  • Multichannel Content Creation

  • Creative Process

Awards

  • Dean's List

    Warrington College of Business

  • Honor Roll

    South Eastern Conference

  • Florida Way Award

    Awarded to the "athlete who represents the team in the highest manner and is a great teammate.”

Education

Bachelor of Arts : Business Administration (2014 - 2018)

  • Entrepreneurship Minor

  • Spanish Minor

  • NCAA Division I Athlete, Track & Field / Cross Country

  • Cross Country Team Captain, 2017 – 2018

Professional Summary

Accomplished senior-level marketer with a proven track record creating high-value product launches, executing GTM strategies, exponentially growing revenue through influencer marketing, managing agencies, developing direct reports, and owning creative processes.

Experience

Director of Brand Marketing & GTM Strategy

  • Implemented Ambassador Program driving 20% of total revenue with an average AOV over $400 (+52% site traffic and +623% revenue increases in first quarter).

  • Strategize and deploy multichannel GTM campaigns generating an average 25% revenue lift across all brands.

  • Host quarterly press and influencer events driving 40% social community growth quarter over quarter.

  • Lead brand strategy owning creative process and efficiency of design for website, ads, email, social, packaging, and collateral.

  • Consistently secure features in top publications including Business of Fashion, New York Times, CosmopolitanTown & Country, PureWow, Fashionista, Coveteur . . .

09/2023 - current

At Present | New York, NY

Senior Integrated Marketing Manager

  • Partnered cross-functionally across product innovation, tech, and operations departments to lead and execute product Go-To-Market strategies.

  • Partnered with NYC-based fitness influencers to host 1,000+ person rooftop fitness event generating over 2,000,000 social impressions.

  • Owned creative process and efficiency of design for website, ads, email, social, packaging, and collateral.

  • Launched loyalty program via TYB blockchain platform.

  • Strategized full-funnel campaigns, designing and deploying ads and landing pages driving down CPA.

  • Grew affiliate program revenue by 223% in three months.

  • Secured brand features in New York Post, USA Today, HuffPost, People . . .

07/2022 - 02/2023

Splendid Spoon | New York, NY

Growth Marketing Manager

  • Drove digital content creation process (ideation, briefing, deployment) with creative team and web developer.

  • Managed influencer agency increasing site traffic by 34% and sales by 265%.

  • Launched TikTok Ads increasing conversion rate to 7.63% CVR driving down CPA to $21.10 across campaigns.

01/2021 - 06/2022

Sunwink | San Francisco, CA

Marketing Manager

  • Developed and executed bi-annual product launch Go-To-Market strategies.

  • Increased national Target sales by 35% via influencer marketing landing Sunwink in the top 10 within category in the first 90 days.

  • Led brand's marketing creative process and directed quarterly brand photoshoots.

  • Generated over 1M social impressions via influencers across two product launches.

  • Secured placement in 10 top tier press publications.

09/2018 - 12/2020

Sunwink | San Francisco, CA

Marketing Coordinator

  • Worked cross-functionally with sales team to drive 1,400% retail portfolio growth.

  • Grew social community by 1000%.

  • Designed and deployed creative assets across social, email and SMS channels.

  • Hosted in-person and virtual events earning features in US Weekly, Hypebae, Teen Vogue, Nylon, and more.

07/2022 - 02/2023

Sunwink | San Francisco, CA